Armani Exchange

Created in 1991, Armani Exchange (often AX) is geared towards younger customers and features urban style, prêt-à-porter products, especially T-shirts, jeans, polos, and sports coats.
Armani Exchange is the most affordable of all the Armani lines and mainly targets the American market. It is geared toward older teens and young adults with a contemporary fashion style. The line features 73 stores and 8 outlets in the United States and 82 stores internationally. The United Kingdom's first stores opened in Bluewater, Kent, the Metquarter, Liverpool and in the Trafford Centre, Manchester. And in 2007 it opened its biggest store in the Bullring, Birmingham. The brand has expanded to some countries recently.In 2006 a new store was opened in the Morumbi Mall in São Paulo and in 2007, other store was opened in the Antara Fashion Mall in Mexico City, Mexico. More recently in August 2008, new locations opened in the Eaton Center, Yorkdale Mall and Vaughan Mills, in Toronto, Ontario, Canada and Kings Plaza in Brooklyn, NY.
The Armani Exchange Presents Tiësto In Search of Sunrise Summer Tour 08 is a partnership tour between Tiësto and Armani Exchange. The purpose of this junction between both is to promote themselves, Armani will offer exclusive apparel to Tiësto and a special limited edition release containing 3 CD's of his In Search of Sunrise 7: Asia compilation which is due June 10. The In Search of Sunrise: North American Summer Tour 2008 is only taking place in North America on May 23rd and ending on July 4.